Whether you are a new product entering the market or a well-established brand, there is always room for improvement to generate more sales. Here are 3 Simple Techniques You Can Do To Improve Sales.
The easiest, most cost-effective thing you can do is social media on social media. Spend some time to make sure that you have a steady stream of activity online. Try and get 2 weeks in advance so you can always have something ready when life gets busy. Customers who see a burst of activity from you and then periods of silence may suspect you are only online because sales are down and shy away. By frequently using social media with consistency, your customers will come to expect and look forward to your content and position yourself as the brand leader. Also, engage with your leading customers and turn them into your brand advocates and cheerleaders!
Generate a Buzz
Whenever anything noteworthy happens within your brand, send a press release to the media. The idea is to grab any free coverage possible. Get involved with community events. Consider hosting classes, meetings or other networking events in and around town. Use a unique promotional event to generate a buzz about your brand.
Find ways to connect and engage with influencers online. Share and retweet their content, or reach out to them via email. Mention or tag them in posts, and participate in discussions on their social media or blog posts.
You never know where these types of connections can lead, and the potential to get a link or mention from a well-known industry expert makes your efforts worthwhile.
When sales slow you may think it may be time to scale back the marketing dollars, you should probably be advertising more. In the words of William Wrigley of the chewing gum empire, “That is like shutting off the fuel to an airplane in mid-flight.” It is wise to increase advertising efforts during slower sales periods to ramp up sales. Always measure and monitor what you are doing. If something is working, direct more funds to it. If it is not working, move to try something new.
Promotional advertising not only is important for generating new customer awareness but also improves retention reminding your existing customers that you’re still around. Advertising helps to raise your target demographic’s awareness of issues they may be unfamiliar with as well as educate them on the related benefits of your product or service.